Picking a Name and Tagline for your Online Business

In addition to naming your business, having a tag line provides your customers with additional information about who you are what you do. Here are three examples, along with some thoughts about how and why each might work for you

  • JohnQProfessional.com : Servicing Widgets since 1987
    • This highlights your name and reputation, and emphasises the individual level of service that you provide.
  • JQPServices.com : For all your Widget needs
    • This shows that there is a team of people available to help your customers, and that you are a one-stop-shop.
  • Widgets4U.com : The best Widgets in the Pacific Northwest
    • This showcases the affinity to the brand, and the implied quality of the product, as well as the geographic region that you cover.

These are just some of the choices and options. Choosing a name and a tagline is an important decision, so take your time.

If you have any questions, or need additional information, please do let me know. I would be happy to assist.

 

The Importance of Having a Good Backup Strategy

cloud-system

Your customers, and their information, is your most business asset. You need to have a realistic plan for backing up this information, and for recovering this information in the event of a loss.

Information about your customers can be stored in several files on different systems. Make sure that you back up each system and file in a way that you can recover and rebuild.

Some thoughts about setting the right balance of what get backed up, and how frequently:

How often do you update information about a customer, does this change depending upon how active the customer is ? Consider frequently backing up only the information that has changed, and having a longer period between full backups.

Can you afford to be out of contact with your customers for one day, one week, or one month ? It may be possible to set up a recovery process that quickly recovers key information and then brings back the rest over a short period of time.

Wikipedia has some great background reading on  planning for disaster recovery.

As always, if you have any questions or comments, please do let me know. I will be happy to help.

Going Online ties together your web site, social media and messaging

getonlinev2-300x203With the explosion of social media, you can easily get sucked into the mind-set of needing to be online everywhere.

You need to plan your online presence to meet the needs of your customers. How are they most likely to be looking to find you online? Where are they most likely to look ? What is it that you want them to know about you ? One they have found you, how do you want them to stay in touch?

Think about how you use, and interact, with the Internet. Your customers are probably just like you.

Wikipedia has some great background reading. Check out What is Web2.0.

As always, if you have any questions or comments, please do let me know. I would be happy to help.

Thinking about going Mobile or Virtual ?

Everywhere you turn it is cloud this, virtual that, and 4G everywhere. There seems to be a confusing, and always expanding, set of services and offerings available.

Keeping it Simple, let’s go back to the basics. These are tools that you use to support the way that you run and do business. Here are some thoughts to help you decide what tools you might need.

When considering a phone number for your business, compare having a bundled package from Comcast, Frontier, etc., to having a cell phone, or a service from Skype, Google Voice, Vonage, etc.

Microsoft, Google, and others offer services that allow you to put quotes, proposals, etc. online that can be read and shared with others. Being on the road allows you to update the files and review tem with the customer. Stay tuned for blogs that discuss clouds, and online shopping carts for when you want to sell online.

Tablets and laptops can have wireless cards, so you may not actually need to have a fully loaded cell phone; but you will need to have a data plan.

Remember to always back stuff up, ideally with some form of regular backups.

Wikipedia has some great background reading on comparing the different Voice over IP services

As always, if you have any questions or comments, please do let me know. I would be happy to help.

Retaining existing customers is just as important as getting new ones

getting-customers-150x150Having gone to the expense of acquiring a new customer, think about ways you can do more business with them. It is much cheaper to sell to an existing customer.

Do you have a product of services that goes with what they have just bought from you.

Do a follow-up with the customer, invite them to friend you on Facebook. Let them know about any discounts or incentives you offer for referrals.

Wikipedia has some great some background reading on Customer Lifetime Value.

As always, if you have any questions or comments, please do let me know. I would be happy to help.

Being more efficient does not mean making a drastic change

Plan-for-change-300x220Don’t confuse running a business with doing business. Always look at ways for how you can be more effective at running your business, to give you more time to do business. Don’t just make any business deal, be aware the impact each deal makes on the profitable operation of your business. Sometimes you do need to have ‘lost leaders’ to bring customers onboard.

The market, economy, competition, and your customer needs are always in a state of flux. Seasonal changes to your business need to be planned for. It is so easy to get distracted and randomized by what is going on.

Set aside time, at least every quarter, to take a fresh look at your business. Make no assumptions as there are going to be new opportunities, and problems, that come up; and you need to figure out how (or if) you should respond.

To learn more, Wikipedia has some great background reading on Kaizen.

As always, if you have any questions or comments, please do let me know. I would be happy to help.