A Taylor'd Design - Making the Internet work for your business

Getting online with a Website, Messaging, and Social Media

Having a varied online presence Customers go online to do their research to find the products, services, and solutions.. A Taylor'd Design can help you determine the right balance for your online presence, and then work with you to set up and maintain that presence. Contact us for a free assessment and assistance in managing up your online presence.
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Your Online Customers

You need to be able to interact with your customers from the initial contact through to their repeat business, and ongoing support.
  1. Design your online presence to cover the entire customer lifecycle
  2. Different tools are applicable for the different phases and customer profiles
  3. Track how well your presence is working, and make ongoing improvements

Email, Texting, and Other Messaging Tools

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  1. Make your messages personal, provide useful and relevent information that is specific to the individual customer
  2. An email address that uses your .com business name is better appreciated by customers than if you use one from a free account
  3. Have a "Contact me for More Information" call to action on each message

Facebook, Twitter, and Other Social Media

Social Media is a very valuable tool to keep in contact with new and existing customers
  1. Have a regular and planned schedule for posting and responding to messages.
  2. Customers need to see that you have relevent and up to date information
  3. Invite people to like and follow you, that way you can stay in contact

Web site

Your web site provides information, tools, and assistance to customers throught their lifecycle with you.
  1. Have sections on your site that address each customer profile as well as new, existing, and prospective customers
  2. Have levels of information so that customers can see a summary or get the details, as their interest changes
  3. Make it easy for customers to contact you

The e-commerce Option

It is becoming increasingly easier, and less expensive, to have customers make purchases online
  1. eBay, Amazon, and other companies offer an easy way to set up an online store
  2. PayPal, and all credit card processors offer tools to support online payments
  3. Contact A Taylor'd Design to discuss the benefits and risks of e-commerce
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