Do you find yourself writing posts, just for the sake of reaching people; or even trying to find new ways to say the same thing over and over again. This is not a productive use of your time, and can be very confusing for your customers. Here are some quick tips to make your life easier.
- Use your favorite calendar tool to schedule out when you are going to publish on a regular basis. This could be weekly, monthly, or possibly quarterly. The emphasis here is that you have a regular and predictable schedule.
- For each publishing schedule entry, line up the main topic that you are going to talk about. For example: There may be seasonal changes to your products that you want to talk about.
- Compose the content in blocks. Identify the specific type of customer that this is for. That allows you to reuse the content across channels (Email, Twitter, Blog,…) and to have is customized for your audience
- In the message set the expectation of how frequently you will be sending messages out, and what the topic will be. For example: “Check back next week for our newsletter on Fall specials”
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